Toyota announced its entry into the electric car market: 15 cars are ready to go, including pure electric sports cars!

Toyota has always been given the reputation of "dislike electric cars", but in fact they are one of the first manufacturers to develop mass-produced electric cars. Today, the original factory directly announced that it will invest 15 electric cars in the future. It also includes pure electric sports cars, which can be said to be a blockbuster!

Although the automotive industry is currently blowing the electric car market, Toyota itself does not seem to be so cold about the electric car market. In addition, President Akio Toyoda has repeatedly said that he does not like electric cars, so it is regarded as crowding out the electric car market, but we are wrong. , Because at an event held today, the original factory exhibited at least 15 pure electric vehicles. In addition to the Toyota brand, it also included the Lexus brand. This can be regarded as the first Japanese car leader to enter the electric car industry. step.

In order to enter the electric vehicle market, the original factory announced that it will invest 35 billion U.S. dollars (about 148.2 billion ringgits) to develop electric vehicles, and use the e-TNGA platform as the main force. The goal is to target the huge markets in North America, Europe and China. It is expected that electrification will be added as an example. Car models in progress include Corolla, C-HR big facelift, FJ Cruiser and so on. At the beginning Toyota and Lexus will provide a total of 15 electric vehicles, and the total will reach 30 in the future. It can be said that this time is a menacing force!

In addition to general luxury RVs and SUVs, Lexus should launch a purely electric sports car, but the details of this sports car have not been disclosed too much, but according to previous news, Lexus is developing a successor to LFA, so I believe This pure electric sports car will be the successor of LFA! In addition, the original factory also announced that Lexus will be completely transformed into a luxury electric car brand in the future. The dual brand plans to sell 3.5 million electric cars in the future.

However, Akio Toyoda also said at the press conference that although the company’s new strategy will focus on electric vehicles, in fact the company will not give up hybrid, plug-in hybrid and hydrogen fuel vehicles. In the future, these technologies will Will work with electric vehicles to help Toyota complete the arduous task of saving energy and reducing carbon! However, I believe that in the Southeast Asian market, the original factory will still focus on hybrid power. For example, UMW Toyota is recently launching hybrid models with great fanfare. Therefore, I believe that it will take some time before the local electrification is required!