Honda beat Toyota and Lexus to become the most satisfied car brand in the US market!
Different car markets always have different satisfaction levels for different car brands. Toyota and Lexus have always been the most satisfied brands in the United States. However, according to a report by the American Customer Satisfaction Index recently, Honda has already beaten it. The Japanese opponent won this honor!
The American Customer Satisfaction Index (ACSI) report has a high degree of credibility. This is because they randomly selected car owners for investigation. The scope of the investigation includes car quality, fuel consumption, handling, exterior design, interior comfort, and interior comfort. Equipped with multiple angles for scoring. And after ACSI totaled all the survey reports, Honda's brand satisfaction score reached 82 points, which is a significant improvement compared to the 79 points in 2020, so Honda also ranked first in satisfaction!
Following Honda is BMW. This German luxury brand scored 81 points and followed Honda. In fact, BMW has indeed made a lot of efforts for the American market, including building the world's largest car factory in the United States . Therefore, it is reasonable for him to achieve such results in North America.
However, Lexus and Toyota, which have been ranked top in the past years, are not so good in this time. The Lexus brand scored 81 points and tied for second place with BMW and Subaru, but the scores are slightly lower than last year. As for Toyota's ranking, it is even more reliable. Rear! Its score is 79 points, which is also lower than last year, so it seems that in next year's evaluation, Lexus and Toyota are going to cheer!
No comments